You can’t outsource content marketing. This is a problem that has been plaguing me for months, if not years. I’m a very good writer in a world where many people struggle with writing. I should be able to make crazy money ghost blogging and ghost tweeting and ghost facebooking. Oh,…
Content snacking
“Content snacking.” Doesn’t that just say it all? OBVIOUS: People don’t really read your content. They take a nibble here and there, then draw their own conclusions. If you want to communicate effectively online (and in print), here are some rules to live by: 01. White Space Jargon alert! White…
On Writing
Great design puts people in the mood. Words move them. In order to write compelling content, you need to know what to say and how to say it: What information will engage your target audience? What do they care about? Is there a natural order to your content that will…
There are fears that this post might be a wee bit off topic
This is a blantantly personal rant, so forgive me. This afternoon, as I was driving home from an appointment, the radio news guy was talking about the wars in Afghanistan and Iraq, and his report concluded as follows: “There are fears that violence will become more widespread as the United…