From this page, you can access all the videos referenced in Ann’s book, Selling with Stories: How to Attract Your Ideal Client with Words and Pictures:

The Questions

Download all the questions from the book in Word format (for your typing pleasure!)


Life Alert: “I’ve Fallen and I Can’t Get Up”

Chapter 1: What’s In A Story?

The Young Turks: Reza Aslan on Sacred History
Neiman Reports: “Why We Need Stories” by Jacqui Banaszynski

Chapter 2: The Power of Storytelling

Jim Gaffigan, Beyond The Pale, Comedy Central Records
TED: Life Lessons from an Ad Man, Rory Sutherland

Chapter 3: Before You Begin

Domino’s: “Carry-Out Special”

Chapter 5: Customer Stories

Weber Shandwick: “Buy It, Try It, Rate It”
Google: “How It Feels [Through Google Glass]”
Dove: “Real Beauty Sketches”
DirecTV: “Don’t Sell Your Hair to a Wig Shop”
Folgers Coffee: “Peter Comes Home for Christmas”

Chapter 6: Employee Stories

Post: “Honey Bunches of Oats”
Budweiser: “The Clydesdales Brotherhood”
BGE: “BGE joins KaBoom! to Build a Playground”

Chapter 7: Stories About Fictional People

All State: “Cleaning Lady”
Old Spice: “The Man Your Man Could Smell Like”
Dos Equis: “The Most Interesting Man in the World”
Apple Macintosh: “1984”

Chapter 9: Telling Stories That Get Retold

Conversations with My 2 Year Old: “Episode 3: The Cookie”
Blendtec: “Will it Blend? Pool Cue”


Ira Glass on Storytelling