I wrote Selling with Stories in 2013 as a handbook for entrepreneurs to learn how to use storytelling in their marketing. Here’s what you need to know:
The Book
Stories are powerful. Even mediocre stories hypnotize us. The very best stories rewire our brains. Yet too few entrepreneurs are prepared to answer the question:
What’s your story?
In Selling with Stories, you’ll learn how to use storytelling to create the kind of marketing that attracts your ideal client or customer, effortlessly. At the end of this book, you’ll have at least four compelling stories you can tell in print or online, plus a much deeper understanding of your business and what it stands for.
In our fragmented, 24×7 media culture, how can a business stand out? The answer is stories—beautiful, hilarious, inspiring stories that resonate with your target market so strongly that they can’t help but share them.
Now available in paperback and in the Kindle store!